The “Center of Excellence” is what the Motorola operations in Penang is known as. The location was chosen for several factors that benefited Motorola’s success as a leading communications business, and also further strengthened their relationship with their Asia Pacific customers. This location focuses heavily on the manufacturing and design of the two-way radio. It is the most major manufacturer, and only complete design center for two-way radios in the world.
Once Motorola announced they would be expanding their Customer Fulfillment Center they decided to base this in Penang as well. Here, Motorola processes orders from customers for their new Motorola Professional Radio. The expansion of services to Motorola’s customers in this area, allows Motorola to access more avenues for global networking.
Motorola’s Enterprise Mobility Solutions are the number one provider for two-way radios, voice and data communications for a large spectrum of businesses. Motorola serves government agencies as well as much smaller businesses. And their large variety of connections can be found in wireless broadband systems or private networks that meet the needs of their customers.
By having a strong key location to provide to Motorola customers, it ensures that more Motorola customers will be reached in the Asia Pacific area. The key location in Penang offers a foundation for Motorola to distribute and manufacture its Enterprise Mobility Solutions to more customers in the Asia Pacific area. Since Motorola has already been established in the area for 35 years, the foundation for strong customer relations is already there.
Motorola is known for its leading communications projects, and for furthering the way that the world networks and communicates globally. The continual global marketing, and the reaching out to further their valued customer roster, proves that Motorola is truly interested in strengthening their connection with customers that are both new and old.