1300 737 998
Need Help?

Our expert team has specialised
training & experience to help
find the right solution for your
business.

Call 1300 737 998

Blog Articles

Latest News from the POS & Barcode Industry

Free Expert Consultation

Tuesday, May 25, 2010

2-D bar codes have hit the streets, and consumers are ecstatic! Popularized by Japanese culture, airliners and shipping companies, 2-D bar codes have emerged as a more complex means of storing various data, digitally. Before the emergence of 2-D bar codes, traditional 1-D bar codes solely existed, as a consumer goods and product information system. The information stored in the bar codes cannot be read by humans, but can easily be read by a computer or bar code scanner.

With 2-D bar codes, consumers can get the information they need, on the products they choose. For example, in Japan, public transportation authorities (trains, buses, and trolleys) provide marketing ads for the latest products on the interior and exterior walls of the carriages; somewhere nearby the ad is a 2-D bar code, which can be scanned (with a camera phone), which leads the person who scanned it to that product website, where more information can be obtained about the product, or the where the product may be purchased.

In America, 2-D bar codes have yet to be widely popularized. The world's largest marketing company, Google, has begun marketing these new bar codes. Google has distributed over 190,000 2-D bar codes to retailers, who in turn, display the bar codes in their shop windows. Cell phone manufactures have also begun playing a major role in this new technology. Newly manufactured mobile phones now sport integrated technologies, which allow consumers to snap a shot of the 2-D bar code, and have it decoded, on the spot. Those devices unequipped with similar capabilities can still get the job done. With a phone capable of sending text messages, and an integrated camera, decoding 2-D bar codes is a simple as snapping a shot, and sending it as a text, to companies who provide bar code reading services.

Recent Posts

Zebra MC3400/MC3450 - Now Available!!
Meet the latest innovations in the MC3000 Series family - the MC3400 and MC3450

Zebra MC3400/MC3450
Coming Soon, The Zebra MC3400 and MC3450 Mobile Computers. Empower your workforce with the newest additions to the MC3000 Series, offered in two form factors - straight shooter and gun. Engineered

Honeywell CK67 - The Next Gen
When it comes to powering your warehouse operations, the new CK67 is the device you didnt know you needed but definitely do. Built on Honeywell's rock-solid Mobility Edge platform, the CK67 promises

Element P135BT 2D Cordless Scanner
Looking for a reliable, versatile scanner that won't let you down? The Element P135BT Scanner

New Datalogic Memor 30-35 Range, Available now
Are you looking to boost productivity in your retail, transportation & logistics, or manufacturing operations? Say hello to the Memor 30-35 Family from Datalogic, the next-generation rugged mobile

How QR Codes are Revolutionising the Retail Experience
Just a few years ago, QR codes were the kind of thing youd see on a billboard or a random product, and most of us would just ignore them. But wow, have they made a comeback! Sydney retailers are now using