Australian Privacy Principles

Latest News from the POS & Barcode Industry

Free Expert Consultation

Monday, February 17, 2014

Beginning 12 March 2014, new government regulations designed to protect the privacy of individuals will go into effect.

These laws are applicable to any business with annual revenues in excess of $3 million that collect personal data about a customer. The actual phrasing of the section concerning the collection of personal data is, "information or an opinion about an identifiable individual, or an individual who is reasonably identifiable."

There are 13 additional Australian Privacy Principles (APPs) in addition to those already in effect, that set out specific guidelines about how businesses that are subject to the regulations can achieve compliance.

For the most part, these APPs are the sort of things businesses of all sizes, not simply those to which the regulations apply, routinely do in order to maintain commercial relationships with their customers, but March is when there will be the weight of law behind them.

Violation of the principles could carry penalties in the form of fines of up to $1.7 million in the case of a privacy breach by a company. Individuals could be subject to a maximum fine of $340,000.

One of the key elements of the APPs is that companies must make a sincere and legitimate effort to inform clients and potential clients that private information is indeed being collected and the purpose for collecting that information. Companies must provide notice of the intent to collect information at the point that private data collection begins.

Another important provision for consumers is the simple ability to opt out of having data collected that would/could be used for direct marketing.

Significant prohibitions to the new APPs include the collection of "sensitive" information, such as any that would relate to race, religious preferences or health and a requirement for companies to delete information that was not requested from the customer/potential customer.

Recent Posts

Point of sale - Should you add old data?
The first question to come up when in installing a point of sale system or barcode system is usually this: should I add old customer data? The answer depends on several factors, but to sum it up, the

Elf, a New PDA Offered by Datalogic
For the business that is looking to equip it's workers with the best all in one device that is both rugged and feature rich, Datalogic offers the perfect solution with their new PDA, the Elf. Elf

Shrink Management: Plugging the Loss Leaks
The latest Retail Theft Study, sponsored by Checkpoint Meto and released in November 2009, reported astounding shrink figures that have markets reeling worldwide. Wrong End Up The study records

Magellan 8500Xt Improves Check-Out for Retail Industry
Datalogic's Magellan 8500Xt High Performance In-Counter Scanners and Scanners/Scales heightens product scanning accuracy and productivity for small and large retailer businesses, increasing customer

How to increase sales with modern point of sales systems
Typically, point of sale systems have been used to simply reduce operating costs and increase margin. The system itself has been a means to the end of the sale. It makes simple tasks even easier and speeds

Barcodes Have Evolved
Have you wondered what that black and white square on everything from in-store sale signs to food packaging was? As with everything in life the barcode has evolved. Those two dimensional squares are known