Australian Privacy Principles

Latest News from the POS & Barcode Industry

Free Expert Consultation

Monday, February 17, 2014

Beginning 12 March 2014, new government regulations designed to protect the privacy of individuals will go into effect.

These laws are applicable to any business with annual revenues in excess of $3 million that collect personal data about a customer. The actual phrasing of the section concerning the collection of personal data is, "information or an opinion about an identifiable individual, or an individual who is reasonably identifiable."

There are 13 additional Australian Privacy Principles (APPs) in addition to those already in effect, that set out specific guidelines about how businesses that are subject to the regulations can achieve compliance.

For the most part, these APPs are the sort of things businesses of all sizes, not simply those to which the regulations apply, routinely do in order to maintain commercial relationships with their customers, but March is when there will be the weight of law behind them.

Violation of the principles could carry penalties in the form of fines of up to $1.7 million in the case of a privacy breach by a company. Individuals could be subject to a maximum fine of $340,000.

One of the key elements of the APPs is that companies must make a sincere and legitimate effort to inform clients and potential clients that private information is indeed being collected and the purpose for collecting that information. Companies must provide notice of the intent to collect information at the point that private data collection begins.

Another important provision for consumers is the simple ability to opt out of having data collected that would/could be used for direct marketing.

Significant prohibitions to the new APPs include the collection of "sensitive" information, such as any that would relate to race, religious preferences or health and a requirement for companies to delete information that was not requested from the customer/potential customer.

Recent Posts

Competitors Ideas Enhance Your Business
Business has been pretty good lately, you're exceeding last years figures by a small percentage. The new ideas you tried seem to be working out pretty well. Customer counts are up, yet not as high

Fixing POS Problems
Touch screen POS have revolutionized the efficacy and speed of getting a sale done. But nothing is perfect and no matter how expensive your pos is, it is not exempted form the possible errors that may

Microsoft Office gets Bar Code Support
A leading provider of AUTO-ID and bar code software, TEC-IT Datenverarbeitung GmbH, is extending its products to work closely with the popular productivity suite, Microsoft Office. The goal is to create

1 August 2014 is the deadline for credit card PINs
Beginning on 1 November 2014, retailers that accept credit card payments will no longer be able to receive bank authorisation for the purchase of anything above $100 unless the customer supplies a PIN

The future of retail
Technological advances that have benefited the general public have in some cases come at the expense of other people, especially those who have worked and depended on retail jobs for any length of time. This

Motorola Wins Walmart China: New CFC In Malaysia
Motorola, the world's largest global communications leader with a passion for inventing, has for years harbored an extreme commitment for bettering the way the world connects. For over 80 years, Motorola's