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Monday, March 15, 2010

Most consumers do not appreciate the technology involved in point-of-sale operations. Retailers face a number of challenges ranging from ease of use to IT integration. More often than not, POS equipment is largely intended to function more as a computer resource used to aid the back office than an integral part of consumer operations. Loss prevention is one area that bridges both areas in the retail world.

Datalogic has introduced its new Gryphon GM4100 I Base Station POS scanner that includes UV anti-counterfeit protection. In one integrated package Datalogic has provided the POS operator a device that can not only scan items, but also provides the user with a quick, convenient method for authenticating any sort of document utilizing UV anti-counterfeiting measures such as currency, passports, or traveler's checks. Ease of use is important to maximize productivity, and using the GM4100 to check for authenticity is no more difficult than holding the item in question under the ultraviolet LEDs. These LEDs are enabled by simply pressing a button on the scanner base, and remain on for a predetermined amount of time set by the user.

Datalogic also offers current owners of the GM4100 that do not have UV capability the BC4010 base, which seamlessly allows retrofit of existing installations. All in all, Datalogic has raised the bar in POS data acquisition and loss prevention with the introduction of the GM4100/BC4010 combination. Retailers now no longer have to purchase add-on or other completely separate systems to combine the POS and anti-counterfeit operation. In one sleek, integrated package users are easily able to not only acquire data via the scanner, but also prevent loss and liability with UV document authentication. Datalogic has long been known for its POS leadership, and with this offering, it seems as if their leading position is secure.

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