Mobile Commerce: Retailers number one sales strategy

Latest News from the POS & Barcode Industry

Free Expert Consultation

Monday, April 11, 2011

For retailers today, not having a mobile strategy can prove to be detrimental to their sales volumes. Increasingly, shoppers are using web-friendly smartphones to contrast and evaluate prices, to inform themselves of product reviews, look for bargains and then make purchases.

Mobile commerce, also known as mCommerce, is the ability to transact business using a mobile device, such as smartphone or a personal digital assistant (PDA) or any other emerging mobile equipment such as a dashtop mobile device.

Mobile strategy has grown phenomenally in 2010and it is expected that in the future, this marketing tool is going to grow tremendously in such a way that it is expected to pay an important role in what is considered as mundane everyday shopping.

The phones give access to people to look into their social connections for shopping reviews, sharing photos of interesting products going for bargains. They are also usually people who are members of online communities where shoppers come together to exchange views on products.

Shoppers now are more informed because of mobile commerce making them more aggressive and assertive in demanding and getting exactly what they have in mind. For traders also, mobile commerce helps by indicating the class of potential customers which is very valuable in terms of targeted sales.

While developing mobile commerce features, an integrated picture of the diversity of product and their availability should be made present to the customers. The web store availability of these products should mirror the actual inventory at the actual shop.

Recent Posts

Barcode Scanners Role
Barcode Scanners looks like a gun used in most if not all business centres. They are what you see on the mall when you shop for clothes, they are what you see at the grocery when you shop for food, they

Wasp Barcode Technology Takes the Sting Out of Item Tracking
Huge conglomerates aren’t the only business structures that can effectively track and manage inventory and assets with Wasp’s comprehensive barcode product lines. Small and medium-sized businesses can

Introducing the washable keyboard and mouse
Unotron, a company headquartered in Newport, has brought to market a washable computer keyboard and mouse combination that are virtually indistinguishable from their non-washable counterparts. As company

Retail Improves in 2014
The retail figures for the start of 2014 appear to bode well for the entire sector, with some segments doing better than others as has always been typical, but developed countries that derive a significant

Mobility Steps Up for Small Businesses
Wasp Barcode Technologies’ new WPA1000 mobile computer is more than a step ahead of the competition according to information in their February 2010 press release. Remote Operations Aren’t Far-Fetched Wasp’s

Epsons New Thermal Receipt Printer Model - TM-T70
If you own a fast food establishment, you know how precious counter space can be. Your customers want enough room to store their tray on which their food will come from, while you need some of the counter