New Motorola Customer Fulfillment Center in Penang

Friday, July 9, 2010

Penang, Malaysia is the central location for distributing Motorola products throughout Asia Pacific. The choice of having Penang as the central location for this operation has been crucial in the networking that Motorola desired for its Asia Pacific customers. Operations at Penang include the manufacturing sight for two-way radios, and the only total design for two-way radios in the world - both of which are key reasons that Penang was chosen to be the location/

Since Motorola has been established in Malaysia for 35 years, the company is able to facilitate more business throughout the Asia Pacific, because it was previously established there. Motorola has announced that they plan to expand their services to the area by extending the Customer Fulfillment Center (CFC) in Malaysia.

Currently the Motorola CFC based in Penang is offering services to customers to process their orders for newly purchased Professional Commercial Radios. Penang is the base for sales and distribution for the digital two-way radio and advanced wireless communication devices. With Motorola’s diverse customer population ranging from to scale government companies to public safety and transportation to small enterprises, Motorola provides private networks, wireless broadband systems and end-to-end enterprise mobility to the varying customers depending on their needs. Penang provides the stable location to better process the needs of the customers because it is so knowledgeable in the marketing and sales of the two-way radio. In this way Motorola is confident it can be the base for Motorola’s Enterprise Mobility solutions.

The expansion of Motorola to have a stronger connection with their Asia Pacific customers strengthens the connection in Motorola’s global networking. Gene Delaney of Motorola Enterprise Mobility Business stressed the importance of having the key location in serving Asia Pacific customers in Penang because it provided the leverage Motorola needed to reach more of their valued customers.