1300 737 998
Need Help?

Our expert team has specialised
training & experience to help
find the right solution for your
business.

Call 1300 737 998

Blog Articles

Latest News from the POS & Barcode Industry

Free Expert Consultation

Monday, August 8, 2011

We see them on everything, the necessary evil, that black and white eyesore; I am of course referring to barcodes. Barcodes make life easier, they do much more good than harm and I believe we all recognize that, but what if they were not the ugly black and white square sitting on top of the otherwise sublime artwork, what if they were incorporated in the design, what if a barcode was as unique and distinguishable as a logo, what if we pushed graphic designers to make the barcode a thing of beauty?

Well there is good news; some manufacturers already have barcode art rolling on to the shelf. As it turns out that there are very few restrictions for barcodes. A little bit of white space around the code, a large enough complete code for ease of scanning, and not using a few specific colors. With so few barcode requirements it seems that barcodes can be anything a manufacturer wants, even a real part of a product's box art.

Why would product manufactures want to make such an unorthodox change? It seems that more and more companies are hiding their barcodes, placing them at the bottom of the box or placed below trademark information; why not just hide the ugly black and white lines? The answer is simple; it catches consumer attention and sells products, the ultimate goal of consumer artwork.

We cannot expect everyone to start redesigning their product to work in a cute barcode design. Obviously some products may not benefit nearly as much as others from an eye catching barcode; most of us do not buy generics for their unique artwork. I do feel however that it would be a huge mistake for manufacturers to completely overlook the idea, particularly those turning to a more modern design.

Recent Posts

Zebra MC3400/MC3450 - Now Available!!
Meet the latest innovations in the MC3000 Series family - the MC3400 and MC3450

Zebra MC3400/MC3450
Coming Soon, The Zebra MC3400 and MC3450 Mobile Computers. Empower your workforce with the newest additions to the MC3000 Series, offered in two form factors - straight shooter and gun. Engineered

Honeywell CK67 - The Next Gen
When it comes to powering your warehouse operations, the new CK67 is the device you didnt know you needed but definitely do. Built on Honeywell's rock-solid Mobility Edge platform, the CK67 promises

Element P135BT 2D Cordless Scanner
Looking for a reliable, versatile scanner that won't let you down? The Element P135BT Scanner

New Datalogic Memor 30-35 Range, Available now
Are you looking to boost productivity in your retail, transportation & logistics, or manufacturing operations? Say hello to the Memor 30-35 Family from Datalogic, the next-generation rugged mobile

How QR Codes are Revolutionising the Retail Experience
Just a few years ago, QR codes were the kind of thing youd see on a billboard or a random product, and most of us would just ignore them. But wow, have they made a comeback! Sydney retailers are now using