The Beautiful Barcode

Latest News from the POS & Barcode Industry

Free Expert Consultation

Monday, August 8, 2011

We see them on everything, the necessary evil, that black and white eyesore; I am of course referring to barcodes. Barcodes make life easier, they do much more good than harm and I believe we all recognize that, but what if they were not the ugly black and white square sitting on top of the otherwise sublime artwork, what if they were incorporated in the design, what if a barcode was as unique and distinguishable as a logo, what if we pushed graphic designers to make the barcode a thing of beauty?

Well there is good news; some manufacturers already have barcode art rolling on to the shelf. As it turns out that there are very few restrictions for barcodes. A little bit of white space around the code, a large enough complete code for ease of scanning, and not using a few specific colors. With so few barcode requirements it seems that barcodes can be anything a manufacturer wants, even a real part of a product's box art.

Why would product manufactures want to make such an unorthodox change? It seems that more and more companies are hiding their barcodes, placing them at the bottom of the box or placed below trademark information; why not just hide the ugly black and white lines? The answer is simple; it catches consumer attention and sells products, the ultimate goal of consumer artwork.

We cannot expect everyone to start redesigning their product to work in a cute barcode design. Obviously some products may not benefit nearly as much as others from an eye catching barcode; most of us do not buy generics for their unique artwork. I do feel however that it would be a huge mistake for manufacturers to completely overlook the idea, particularly those turning to a more modern design.

Recent Posts

Latest Omni-Directional Imaging Scanner Reads Anything
Convenience, specialty, and drug stores seeking the most up-to-date innovations in the point-of-sale market should take a good look at the latest enhancement to Datalogic's Magellan family of scanners,

Different Types of 2D Barcode Scanners
Generally there are 4 types of 2D barcode scanners. Careful consideration of your needs, the prices and their function will surely help you pick you the best among the 4 as there is surely one type of

Datalgic improves POS scanning at the industrial level
Once again showing its leadership in POS technology, Datalogic Scanning's latest reader in the 8000 series, the PM8500, gives the industrial sector a leg up. The PowerScan PM8500 Imager is well

Speed Plus Versatility Equals Zebra Desktop Printers
Zebra’s GK420d and GK420t desktop barcode label printers combine enhanced speed and versatility within durable, compact packaging for businesses’ and industries’ on-demand printing needs. Speed’s

Mobile check in coming to Virgin Blue Airlines
Airline customers with advanced smartphones will soon be able to streamline their flying experience with mobile access. Virgin Blue Airlines will be launching a check-in process for mobile phone users

New Motorola Customer Fulfillment Center in Penang
Penang, Malaysia is the central location for distributing Motorola products throughout Asia Pacific. The choice of having Penang as the central location for this operation has been crucial in the networking