It takes a lot of hard work to become the greatest you can be. It only takes a bad idea or lazy attitude to bring it all down. When selecting the VAR, or as it's known, the Value Added Reseller, the diligent business owner will be up to date in the selection process. That is, the decision maker will be making the time to research any product and/or services of the VAR, make time to validate and evaluate any references on the quality of the services and installation offered.
Investing in a VAR, is always a plus if your business growth will be enhanced. Taking the time to incorporate such a tool requires investigation. Allow time to check out everything about the VAR that is relevant to your company and what you have to offer. Ask questions and then ask more. It matters to your bottom line that you get answers you want to hear. It is best to have compatibility and to know what kind of training your business will need. This will enable you to focus in on the strengths of the VAR, thus ensuring a profitable fit. Also, be wary of the one size fits all VAR. It’s realistically not possible. Each business has its own unique requirements and customization is the best way to go. Work with the cream of the crop in the talent pool that will be assigned to your company. This relationship will serve your best interests.
Last but not least, pay a bit extra and get a test run. It may save lots of headaches and stress on both you and the VAR. It’s like failing the test, now you know where you need to focus your attention and the next time you take the test, you pass. It matters, choose wisely.