Website Basics

Latest News from the POS & Barcode Industry

Free Expert Consultation

Thursday, December 18, 2014

The importance of your website will vary according to the type of business you run. If you are selling electronics or consulting services, your website might very well be the only contact you ever have with customers. If you are in the shoe business, it is less important, because despite some merchants doing everything in their power to eliminate the problems online shoe purchasing presents, most people want to try shoes on before buying them. A website for a shoe merchant will be more geared towards getting the customers into the store.

Those distinctions aside, almost any business can benefit from having a website, if only to counter the efforts of competitors.

Here are a few basics that should be a part of any website.

If a customer has the slightest anxiety that your site might present a security risk, they will not complete an online sales transaction. You can avoid this potential problem by ensuring that your payments are handled by a reputable service that is willing to invest in bullet proof security and stay constantly abreast of the latest techniques employed by hackers.

Easy, Simple Navigation
Put yourself in your website visitors’ shoes. How do you feel when you visit a site looking for information regarding price and availability, only to be compelled to click through pages that do not have relevant information?

Mobile Friendly
Customers love to do product comparisons using their smartphones to seek out the best deal. If your website displays only a small fraction of any of your pages on their phones, they will be gone before you have any kind of chance to convert them to your business.

Focus on Visual Simplicity
Customers scan; they do not read everything. Use high quality images that attract and hold attention, accompanied by short headings and lines of text.

Recent Posts

Motorola Extends Business Computing Flexibility
Motorola’s new MC3100-series Mobile Computers redefines flexibility in mobile computing operations, per Motorola, Inc.’s November 2009 press release. High Capacity The new compact MC3100 offers

Why do Images Fade on Thermal Paper?
There are a few reasons why images fade on thermal paper. The usage of a dye and a type of co-reactant technology is sensitive to ultraviolet lighting. The rate of fading and the degree in which it fades

LCD Monitors vs. LED Monitors
Money plays a very important role when it come business. While making profit may be a major concern in helping a business grow, little things such as saving on little expenses can also have its contribution

Motorola’s Compact Bar Code Scanner Improves Efficiency
Motorola’s compact Symbol LS 9208i General Purpose Bar Code Scanner brings multi-use standards to new heights for fast-paced work environments. There’s Speed… The LS9208i bar code scanner brings

Benefits and Disadvantages of Outsourcing
The term “outsourcing” has been with us for quite some time and businesses of all sizes are often confronted with decisions about which functions to perform on site and which to farm out to independent

The Importance of Protecting Customer Financial Information
News that another retailer has experienced a data breech that compromises personal and financial customer data in some way, shape or form is becoming an all-to-frequent occurrence. A recent survey